How the system works
One lead, from the first ring to a finished job.
Follow the line down. Every stop happens on its own — and when a lead falls off, a detour catches it and puts it back.
Tap any step to see what actually gets sent
Saturday, 9:14pm. A homeowner with a leak finds you on Google and calls. Today that goes to voicemail and he calls the next roofer on the list. Here, it doesn't.
During business hours your phone rings first for a few seconds. If nobody picks up — or it's after hours — the call is answered anyway.
Your assistantThanks for calling Apex Roofing. I can get someone out to take a look. What's going on with the roof?HomeownerThere's water coming through the ceiling in the back bedroom.- If they don't book
Four follow-ups over 15 days
Day 1, 3, 10 and 15 — a short message each time, so the lead never quietly goes cold.
Ready later? Straight back onto the line. It checks your real availability, offers the nearest open slots, and books it. Two messages go out — one to them, one to you.
To the homeownerYou're booked for Tuesday at 10am. We'll text a reminder the day before.To youNew visit — Dana Whitfield, 214 Oak St, Tue 10am. Water through the ceiling, back bedroom.Two reminders, timed so the appointment doesn't get forgotten — and so you hear about a change before you've driven out there.
The day beforeHi Dana — quick reminder, we'll be out tomorrow at 10am to look at the roof. Reply R if you need to move it.- If they don't show up
One message offering a new time
Not a nagging sequence — a single, straightforward offer to rebook.
New time booked? Back onto your calendar. This part is yours — the assessment and the price. Once you mark the estimate as sent, the follow-up starts on its own, so nothing sits in limbo waiting on you to remember it.
A few days laterHi Dana — did you get a chance to look over the estimate? Happy to walk you through any of it.- If the estimate goes quiet
Automatic check-ins until they answer
A yes is good. A no is fine too. What costs you money is an estimate nobody ever replies to.
Says yes? Back on the line, and into the job.